About Linda O

Linda’s inspiration to design maternity wear started with her passion for fashion combined with having experienced the wonderful event of pregnancy herself.

The lack of fashionable and elegant maternity wear, inspired Linda to focus on designing pregnancy wear. 

Linda's passion is sourcing unique, quality fabrics that drape gracefully over the growing pregnant tummy. 

The quality feel of the fabric against the skin in combination with the style and fit, forms the perfect recipe that represents the Linda O maternity wear' range.

Linda’s motivation is to make the expectant mother feel beautiful, comfortable and special not only during this wonderful time, but afterwards as well.

Most of her maternity clothes are therefore designed, to be worn during pregnancy and beyond.

Her signature wrap dress for example, is available in different colours and fabric and will remain a classic, long after giving birth.

Linda O launches new maternity designs every 8-12 weeks. 

All maternity clothes are made in South Africa.